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This is an article all about One Pagers. You might be asking:
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“What is a One Pager?”
A One Pager is simple one page document that gives a high-level overview of a product, service, or business. They are great for promoting your business location, or giving a synopsis or a product to the person in charge of purchasing. It’s like the modern day version of a brochure.
There’s lots of different uses for One Pagers:
- Using them to advertise your local business in other surrounding businesses.
- Using as flyers.
- Show an overview of a product/service to your boss or purchasing manager.
- Let people print out a one-page synopsis of your product to show other people.
- Government officials use them as handouts to get support for bills & causes.
4 things a good One Pager should do:
1.) A good one pager should give an overall snapshot of the product in the headline.
Ex: “Get unlimited car washes for just $25/month!”
Ex: “The only authentic pho restaurant in South Detroit!”
Ex: “When you need a divorce, the Roland & Shlansky Lawfirm can help.”
2.) It should give some testimonials or success stories.
Ex: “Julie’s Cafe is my go-to place for a bagel and coffee every morning for the last 12 years!”
Ex: “200 people a day trust us to wash and detail their car every day!”
Ex: “The Ron King Salon is the only salon I trust to style my curly hair!”
3.) It should give a few great reasons to buy.
Ex: “The Austin Samba Festival is the largest Brazilian celebration outside of Brazil!”
Ex: “We have hosted more than 750 beautiful weddings in the Raleigh area!”
Ex: “If you have Aetna or Blue Cross, your dental cleaning is 100% free!”
4.) It should tell how to buy the product (Phone? Website? Physical Location? Carrier Pigeon?).
Ex: “Order today. Just call Jenny at 713.301.1546 and describe your dream wedding cake.”
Ex: “Get IBM Analytics today. Fill out the form at IBM.com/analytics and we’ll get in touch.”
Ex: “We are located on the corner of Sebastian and 53rd St, next to the CVS Pharmacy.”
Physical Rules of a One Pager:
I would say these aren’t hard-and-fast “rules” so much as “simple guidelines.”
- Everything should fit on one page. Duh!
- Should be able to print it out on an ordinary desktop printer. Always test your One Pager on a printer.
- Standard sheet of paper measurements: 8.5″ wide, 11″ tall. -or- 21.5cm wide, 28 cm tall.
- Can be in either portrait or landscape mode. It’s just a visual preference.
- “Hey Boss, look at this service we could use!” :::drop the One Pager on her desk:::
Making a One Pager is reasonably simple, check it out:
Here’s a generic one-pager that can advertise anything. It’s really only a few blocks of text slapped on a page and maybe some small pictures or logos. When you watch it being built from scratch, you can see how simple it really is:
So how do you make a One Pager? Here’s some tools:
There’s literally a trazillion graphics tools you CAN build a One Pager with, but I very much prefer simplicity. These 5 tools are my recommendations, starting from easiest to hardest.
Tool #1.) Google Docs
Keep it simple and just use Google Docs. You can easily drag & drop elements around the page, and print it out.
Tool #2.) Google Drawings
A little know tool is Google Drawings which is an uber-simple graphics editor. Fantastic for dragging and dropping boxes/text/images for your One Pager.
Tool #3.) Adobe Photoshop
Photoshop is the most powerful visual editor out there, but it has a bit of a learning curve. It’s almost TOO powerful for small jobs like a One Pager. Stick with the recommendations above if you don’t know how to use it well.
Tool #4.) Microsoft Word
A classic tool found in almost every office. Since One Pager’s are mainly just text and maybe some images, Word is good enough for making them.
Tool #5.) Microsoft PowerPoint
I think PowerPoint is just pretty easy for dragging and dropping text and images around the screen, so it can make a decent editor for a One Pager (or in this case….a “slide” that you can use as a One Pager).
What to put on a One Pager:
There’s physically not that much space on a One Pager, so there’s only a few things you can put at a time. If it’s your goal to get people to visit a specific location, perhaps location information and a map is important. If it’s your goal to get them to visit a website link, then obviously including that information will be important. Here’s a list of things you can put on your own One Pager.
- Map or description of your location. “Behind the Target on I-35.”
- Irresistible offer. “$1.15 dry cleaning for life!”
- Coupon for a discount. “Bring in this flyer for a 25% discount on your first ice cream sundae!”
- Picture of the service. A carwash might have a picture of a clean car. A veterinarian might have pictures of dogs & cats.
- Awards or accolades. “Voted best car dealership in 2014, 2015, AND 2016!”
- Testimonials. “I’ve tried every bagel in this town, and Julie’s Cafe is the best!”
- Logos of famous customers. “Trusted by: KPMG, Deloitte, McKinsey, and General Electric.”
- Explain why the product is needed. “Pets are happier when there’s a doggy door that lets them outside.”
Example One Pagers:
Example One Pager for a Carwash advertising unlimited carwashes for a flat price. This would be a great flyer to leave at the surrounding businesses:
Carwash service One Pager example (only 6 elements on the page, very simple & effective).
Made in: Adobe Photoshop.
Download the Template:[Link]
Purpose: To make people aware of the unlimited car washes deal at Bob’s Carwash. It shows the offer, the price, some benefits of the deal, and the location you can get it:
Veterinarian One Pager Example.
Made in: Google Drawings
Download the Template:[Link]
Purpose: Make people aware of this vet clinic. The picture of the dog & cat immediately implies this is some animal-related service, there’s some pricing, then there’s contact information including the address:
HustleCon All-Text One Pager or Email (aka “Boss Permission Slip”)
Link to Original: [Link]
Purpose: A simple one-page document you can print (or email) your boss so they’ll let you attend HustleCon, and possibly pay for you and some team members. It quickly describes what HustleCon is, some skills the attendees will learn, and the price/location:
Seth Godin’s AltMBA One Pager.
Link to Original PDF:[Link]
Purpose: A one page print out you can give to an employer, colleague, or friend who’d be interested in the AltMBA they are offering. It gives a “10,000 foot view” of the program in general, and encourages people to ask their employer about tuition reimbursement:
Custom One Pager Template based on the Seth Godin AltMBA One Pager:
Made in: Adobe Photoshop.
Download the Template:[Link]
Purpose: This is a template we at KopywritingKourse designed based off the Seth Godin AltMBA One Pager above.
Self-Storage One Pager Flyer Example
Made in: Google Drawings
Download The Template:[Link]
Purpose: This is a One Pager that advertises self-storage to students. It’s super simple and to the point. Special shoutout to Saumil (@sms113king) for designing this template (and the one below) for himself and for letting others use.
2nd Self-Storage One-Pager Flyer
Made in: Google Drawings
Download The Template:[Link]
Purpose: This flyer directly targets college students leaving for home who might need to store a bunch of stuff while in apartment or dorm transition. Thanks again to Saumil (@sms113king) for designing this template. The thing I like about One Pagers is that they’re so easy to design, and cheap to distribute, that you can target specific events in time (such as a mass exodus from a college campus during moving season).
Government One Pager Example: NASDA
Purpose: One Pagers are quite a common handout in politics. If you’re schmoozing at a political party, want some support for a bill/movement/cause….you slip the person a One Pager for them to review later. This One Pager is advocating a group called NASDA. Like most things in politics, it’s vague AF:
Download this One Pager Guide as a PDF (and all the editable templates):
–Downloads this whole post as a shareable PDF–
–Downloads all the editable templates–
–Easily share with colleagues–
Send it to me >>
P.S. You can watch this One Pager Video also:
Before you leave, did you know we make a great training course and even help you write copy whenever you need?Our trainings are quick, actionable, and even just picking up one new concept can make back your entire investment quickly. It trains you and colleagues on:
- Writing website copy that makes sales or signups.
- Creating high converting blog posts.
- Writing autoresponders that automatically sends marketing and makes sales.
- Writing emails that bring in sales and attention.
The all-important one-pager is a document every business needs. One-pagers help you consolidate and communicate the most relevant information regarding your product or business and help move your business forward. Curious how? Let’s find out!
Time is the most important asset in our lives.
How many times have you heard someone utter these famous words- “I don’t have time”? I bet a million-gazillion times. Or more! Nobody seems to have enough of it as we are all looking for more ways to become more productive & looking to carve out some time out from our busy schedules.
Apart from the time spent on our personal and professional lives, the average American spends 24 hours a week online. It’s no surprise that you keep hearing those words “I don’t have time” now more than ever. Naturally, the tools, hacks, or methods that help us save time from our busy day are being valued even more.
One such tool is a one-pager. If you are running a business, the value of time increases exponentially.
You only have a few blocks of time in a day to convince your prospects, clients, partner, or investors about the value proposition your business or product brings to the table and how you are different than those other businesses out there.
This is where a one-pager comes in. But before we tell you how you can create an awesome-looking one-pager, let us first go over some of the basics of one-pager and see what exactly it is and what it’s not! Read on…
What is a Business One-Pager? (Definition)
A one-pager is, as the name suggests, a one-page document. A one-pager is used as marketing material to demonstrate your business overview or your product or service information on a single page. It’s can be used to pitch your company or used as a new-age brochure.
A one-pager is a brief outline of your business, describing what your business is about, what the problem you are trying to solve, what your needs are, and ultimately what you want your audience can achieve from you.
Other important topics to include in your one-pager can be:
- Information about your team
- Your business model
- Target market
- Some info on your competitors
- Your USP (unique selling proposition)
- Future financials or next steps
- Milestones that your company has accomplished to date
The one thing you should take special care of while creating one-pagers is to make them clear, crisp, and concise. Usually, key information is displayed in a visual format to emphasize its importance and engage your audience.
There are lots of different uses for one-pagers:
One Page Business Plan Template
- Use them to quickly pitch investors
- Advertise your business locally
- Sales and marketing teams can distribute them to clients, partners, or prospects.
- Shared as flyers
- PR and media one-pagers can provide journalists with all the information they need to write about you
The page displays the core details of your business—what you’re offering, how you’re going to do it, and why you stand out from the competition—tightly packaged to fit on a single sheet of paper or a webpage!
Read more: How to Create an Impressive Fact Sheet for Your Company (Template Included)
Why Business One-Pager is an Important Document?
The primary purpose of your one-pager is to SELL the reader on your business. By giving the reader, a crisp, concise, and to-the-point overview of your business, product, or service helping you capture their attention.
Your goal is to get them excited to read the entire thing. A weak one-pager can easily turn off investors and clients and hamper your chances of a great first impression.
Here are some of the benefits of writing an exceptional one-pager:
1. Helps Save Time
The biggest advantage of creating a one-pager is its ability to save an immense amount of time for the reader. It’s one of the reasons why one-pagers exist. It saves your audience time to understand your business, and piques their interest in your company from the get-go.
Your clients, partners, lenders, or investors are all busy people. Time is the most valuable asset of investors and they surely don’t want to spend it reading a 100-page document right out of the gate. You need to begin with a solid case and get them intrigued enough to care.
2. Attention-Grabbing Machine!
Investors see hundreds of business proposals every day. How do you plan on standing out and capturing their attention? A one-pager is designed to entice and engage readers and pique their interest in your business, product, or service.
3. Provides Clarity
Writing one-pagers forces you to compress your long business proposal into a single page and place your focus only on the most important points. This gives you better clarity of thought and improves your own understanding of your business.
It also improves your ability to pitch someone quickly and effectively, and is a great confidence booster. It also helps identify loopholes in your business proposal quickly so that you can work on improving them.
How to Create a Business One-Pager in the Best Way Possible?
In order to create a one-page the best way, you need to take care of two vital elements that make or break a one-pager:
- Content
- Design
Now that we’ve discussed a ton about the role content of your one-pager plays in its success, it’s time to make sure that we cover how to have the best design in place to make it eye-grabbing and enticing.
The content of your one-pager will only take you so far. You have to present that vital information in a professional, readable, and visually stunning manner.
Both content and design play a huge role in the creation of an effective one-pager. However, writing great content in a concise manner and making it visually appealing can take time, effort, and a lot of back and forth between your team members.
What if, your team members could work simultaneously in a collaborative workspace to create an awesome-looking one-pager?
If you itching to create one for yourself, worry no more! Let’s show you how you can create a visually appealing one-pager quickly and easily.
One Page Resume
Bit is a new age cloud-based document collaboration tool that helps teams create, manage, and track workplace documents including one-pagers.
Bit helps you make sure your one-pager is more than just plain boring text and images. Apart from allowing multiple users to collaborate on a document, Bit also allows users to embed any sort of rich media in documents like YouTube videos, Google Docs, One Drive Excel Spreadsheets, GIFs, Tweets, interactive charts, etc.
Basically, anything on the internet with a link (i.e. www.example.com, https://example.com) can be shared and Bit will automatically turn it into live visual content that appears within your documents!
Read more: How To Write A Project Proposal That’ll Get Approved In No time
Just copy-paste the URL of your content on a blank line of the document editor and hit enter. Bit then generates a live preview of your digital content within your document. Imagine how rich and interactive your one-pagers can become.
The best part is that Bit documents allow simultaneous collaboration between team members. This means that team members like content creators, editors, designers, marketers, etc. can work together to produce one-pagers (or any other workplace document) by brainstorming and pitching in their ideas!
The resulting documents are created faster, they look impressive, they’re creative, visually stunning, and best of all error-free!
Another great thing about Bit is that you can actually track your workplace documents when you share them with your audience. You can understand how effective your content actually is by observing how much time was spent on your documents, how often they were viewed, etc.
Want to kick start your one-pager? Check out our free one-pager template.
7 Tips for Creating a Great One-Pager
1. Do Not Make it Look Like a Boring Document
What’s the most important thing in a one-pager? If you said “content,” think again.
We mean, in a one-pager, content is obviously king, but the way that content is presented is even more important.
Why? Because it’s the first thing someone will notice when they open your one-pager.
So if you don’t want people to bail out on your one-pager, you need to make it look clearer, visually organized, and more appealing.
But there’s a problem – creating documents using Microsoft Word and Google Docs doesn’t always result in the kind of beautiful and professional documents that you need to hook readers.
That’s where Bit.ai can help you!
Using Bit.ai, you can create a stunning one-pager that has the perfect format, is easy on the eyes, and engages your audience!
The best part? Bit.ai has over 90 document templates, along with a one-pager template!
Each document template in Bit has awesome tips to get you started writing. You can use Bit templates as a great foundation for your one-pager and all you need to do is personalize the content.
2. Words are NOT Enough, Use Rich Media Too
Videos, images, GIFs, and basically any other rich media are super appealing and we remember them far more than we ever remember boring old facts.
The point being, by embedding rich media in your one-pager, you can create an attractive, easy-to-read one-pager that will surely impress your readers.
Bit.ai has got your back for this task!
With over 100+ integrations Bit lets you add any rich media in your Bit doc in seconds.
All you need to do is copy the shareable link and paste it into your Bit doc. It’s that easy!
3. Collaborate with Your Team Before Finalizing it
Teamwork is dreamwork and we all know that!
To make sure that you don’t miss out on any important thing in your one-pager, do not finalize it without consulting with your team.
If team members will work on the one-pager together and take inputs and ideas from one other, the one-pager is bound to rock.
….and Bit.ai helps you do just that!
Bit allows you and your team to collaborate on a Bit document in real-time and handle different aspects of your one-pager together in one place with powerful co-editing and real-time comments!
4. Use Colors that Match your Brand
Your one-pager should reflect your brand personality.
If you nail this, you can attract the right customers to your business and differentiate your business from the competition.
So how can you make a document that reflects your brand personality?
The answer is – using Bit.ai!
Bit allows you to change the look of your entire document.
Page One Books
You can change the theme of the document and update its primary color to match your brand’s color scheme with a click of a button!
5. Keep Track of its Effectiveness
You all probably know this – the best way to modify something is to evaluate it first.
The only way to make your One Pager the best it could be is by evaluating whether people are reading it, how much they are reading it, and whether they are interacting with it or not.
The answers to these questions will give you an idea regarding the changes you need to make in your one-pager.
But how can you track a piece of a document? That sounds like a lot of hard work.
Good news for you all – tracking your documents is a piece of cake using Bit.ai.
Bit.ai offers a document tracking feature, where you can gather real-time insights on your shared docs.
That means you can see how much time someone has spent reading your one-pager, how often they come back to read it, how far they’ve scrolled, and a lot more!
6. Use Tables to Provide Clarity
Yes, you can simply just add rows of data like your revenue, profit, and turnover in your one-pager, but there’s a better way to show all of that – tables.
Even if your table is just a few cells, it is always a better choice than typing out complex figures.
If you include a table in your one-pager, readers would be able to grasp your tabular data in a quick glance, rather than having to hunt through text.
Hey! We’re not talking about those dull black and white tables.
We’re talking about the beautiful tables that Bit.ai lets you create!
You can choose between 6 different layouts for tables on Bit and create wonderfully designed tables with the click of a button.
What’s more awesome? The colors of the table will automatically change based on the colors of your document’s theme!
7. Keep it Fully Responsive
This might seem a little out of the box, but there are a lot of times when someone might be viewing your one-pager on their phone or any other device.
Considering that first impression is the last impression, you obviously don’t want to make your one-pager look disheveled right?
So make sure that your one-pager document is fully responsive.
Even though this term might sound a little daunting, it’s actually quite simple when creating a fully responsive one-pager.
All you need is Bit.ai!
Yes, Bit documents are fully responsive. That means your audience can read your one-pager on any device and it’ll still look great!
Summarizing
A one-pager is an important part of your business communication. Make sure you perfect it by bringing in team members from various departments and collaborating to create a one-pager that you are totally satisfied with. There are a few things one must keep in mind before creating a one-pager. These include:
- It should be easy to read and grasp.
- The information mentioned in the one-pager should be brief and concise.
- Make it visually appealing to make it more attention-grabbing and easy to remember.
- Add a clear call-to-action at the end (i.e. include a phone number, your office location, email, your social media links, etc).
So what are you waiting for? Create amazing looking one-pagers and other workplace documents and start impressing clients, partners, investors, prospects, and your team members with Bit today!
Further reads :